Want to Attract a Wider Pool of Participants? Make Plain Language Work for You

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by Super User, 9 months ago
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You’re thinking about running a prize competition. Maybe you need a creative approach to a time-worn tactic or a cost-saving tool to tackle a persistent problem. Whatever the need, you’d like to offer incentives for fresh ideas to expand upon or deliver a range of possible solutions. Crowdsourcing is a powerful tool, but how do you stoke the public’s interest?

Here’s what you don’t use: Jargon, overly technical language and lengthy government speak.

Keep it simple: Using clear and concise language is one of the best ways to connect with the crowd. Katherine Spivey, co-chair of the government-wide Plain Language Action and Information Network (PLAIN), explains straightforward measures you can take to appeal to the masses.